How a PR-Led B2B Marketing Agency is Generating Leads For Their Clients | Mike Maynard, Napier
Description
Mike Maynard approaches marketing different from most agency marketers. Leading with PR as a strategy at Napier, Mike has generated leads for clients, clarified marketing data, and repurposed content for massive results.
Mike joined us to talk about separating business and marketing metrics, the pitfalls of over-targetting , and how to multiply the impact of a single piece of content.
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Learn more about Napier
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CONNECT with us at:
Website: https://leadtail.com/
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Timestamps:
00:00 Intro
01:17 What is Napier?
02:01 How does a PR Led Marketing Agency Use Metrics?
04:32 How can you separate marketing metrics from business metrics?
06:04 How does Napier ensure they're aligned with their clients?
09:59 Vanity Metrics vs. Impactful Metrics
11:40 Where is B2B Marketing Headed?
13:42 The Pitfalls of Over-targeting
14:54 How is a PR-led Marketing Agency Different from a Traditional Marketing Agency?
17:28 How Napier is Helping Multiply Client's Content Impact
20:35 Why Napier is Employee-Owned
23:09 Navigating Agency Partnerships
United States
